Company/About Us
We are using our 30 years of instructional design experience to change the learning industry, so companies can turn the information they already have into content and exams for their learning and training programs.
Our Mission
To fulfill that mission, we built LEAi. It significantly reduces the time it takes to create course content and applies best practices so every course is consistent, well-structured, and looks like an expert built it.
Our inspirational story
After 20 years working at large technology companies in the training organizations, Sarah decided to leave the comforts of corporate life and fulfill a mission to disrupt the learning technology space.
She was inspired years ago, as head of course development, when she received a call from the CEO who needed her help because they were acquiring customers and releasing new features quickly, but their training lagged six- to nine-months after product release. This meant they couldn’t train their customers fast enough to get immediate value from the software and the company risked losing them as customers.
While Sarah was able to reengineer the course development process to ensure launch alongside the product release, which had a positive impact to customers, it was still a manual process and very time-consuming, taking months to develop the content and release the courses.
Her experiences led to transforming course creation, so that companies no longer have to do it the hard way, and that’s how LEAi was created. Today, the system achieves rapid and consistent results, giving anyone the ability to create quality courses with best practices applied, accelerating training for businesses anywhere. And guess, what? Customer’s want in!
By the Numbers
Year Founded
2019
Years of combined instructional design experience
50+
Headquartered in
Ottawa, Canada
Our Journey
Our vision was to take raw content assets and use a system to build them into award winning training by automating the mundane, long before LLMs existed. We didn’t accomplish this by accident, our founder being a deep expert in Instructional Design and Course development techniques and processes knew how and when a system could take over but where the human still needed to be involved. It worked and now the largest enterprise companies in the world use LEAi.
Our Fabulous Team
Sarah Sedgman
Founder and CEO
Nearly 30 years of experience fueling million-dollar growth, international business expansion, and technology innovation.
Leah McGuire
SVP, Operations & Customer Success
Over 20 years of experience driving customer excellence and impact through a first-of-its-kind Center of Excellence.
Anu Sood
Head of Marketing
Focused on growing revenue by developing a strong brand, building demand, and delivering an exceptional customer experience.
Rachel Bland
Head of Product Management
An experienced software leader specializing in helping organizations grow, pivot, scale, transform, and execute effectively.
Garth Smedley
Software Architect
Guides the team on all the new features that ship inside LEAi.
Cameron Elvidge
Product Lead
Passionate about building beautiful web experiences that spark joy for end-users and fellow developers alike.
Words We Live By
Think BIG for customers
We are transforming the industry. We imagine delivering outstanding value to customers, and then achieve it.
Build a team to be proud of
Innovation is born out of diversity in people and ideas. We work with colleagues, customers, and partners to create a better team.
Be the person people count on
Changing the world is hard. Really hard. We make life easier by having fun, living up to what we say, and challenging others to do the same.
Make everyday authentic
Encourage genuine "humanness" and being original. We find time to help, support, and laugh together.
AI course authoring and exam generation for training teams who need to move faster without losing quality.
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